Fidante launches new brand

Oksana Patron

21 October 2022

Challenger Limited’s subsidiary, Fidante has launched a new brand, website and registry service in a move to support a further diversification of its business.

The new green brand logo would reflect Fidante’s contemporary offering of more than 60 funds and customer demand for digital capability, the firm said.

The new website, which would offer comparison tools and interactive charts, is result of customer’s needs to an easy and timely access to their funds and related information and would be “cleaner, more personalized and user friendly”.

Fidante also completed the move to a new registry service provider, Boardroom Group, which would allow to offer improved systems, flexibility and online transactions.

The new portal, which would provide online applications, a consolidated view of investments, distributions, payments and transactions as well as access to client tax and distribution statements and historical transactional data, was expected to be self-service and allow investors and advisers  manage portfolios directly.

“What we have achieved to date is only the beginning. Our significant investment in digital innovation and our brand will support our continued growth in the years ahead and enable us to deliver more strategic product initiatives to more customers,” global head of Fidante, John Burke, said.

“Our new brand logo represents partnerships and working together, which is exactly what Fidante does. The new green colour for our logo is a representation of growth and prosperity.”

Fidante currently has 17 investment manager partnerships covering a wide range of asset classes and, combined, it manages approximately $70 billion in total funds under management (FUM).

It offers strategies across equities, fixed income, and alternative assets, via partnerships with leading investment teams.